In March 2015, RAY participated in the IDS which is the world’s largest dental exhibition held in Germany. During this event, RAY introduced company’s brand new products including RAYSCAN α+. IDS 2015 was the first big event to participate as an independent dental imaging company without Samsung’s presence.
It was a great opportunity to promote advanced technology and high quality products such as Visible X-RAY Guide and Free FOV functions which grabbed global attention resulting in enhanced brand awareness, increased sales and partners in new markets.